Trending topics on Twitter is a double-edged sword. It gives users instant snapshots of what the hot topics are on Twitter. At the same time it opens the floodgate for Twitter spams and misinformation. I’m all for pushing the latest and greatest tools for marketing use, but it should be done responsibly.

We all know Twitter is free (at least for now.) And because it is a social tool, interestingly, Twitter itself can potentially be destroyed by how its users use it – mass destruction so to speak. Spams and misinformation will only have negative effects on Twitter, which eventually will hurt the whole community.

So here are some tips on how to use Twitter trending topics to your benefits while maintaining your own integrity and ethics.

• Get involved in hot and active conversations.
• Stay on topic and be relevant.
• Have fun, be yourself, and help others.
• Leave self-promotions at the door (or at the keyboard.)
• Un-follow those who regularly and knowingly start and/or re-tweet spams and falsification.
• And most importantly: Don’t try to benefit from Twitter trending topics.

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Post from: Marketing Autopsy Blog
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How to Benefit from Twitter Trending Topics and Keep Your Marketing Integrity and Ethics Too