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Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy. I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s records. I don’t know [...]
Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads my [...]
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