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Twitter study provides good insights into Twitter universe, analyzing everything from Twitter conversation to self promotion, from Twitter spams to news. A good first effort, but further refinements are need to really capture Twitter user behaviors.
Corporate blogs remains a very effective and cost-effective tool to build and strengthen brand, directly engage with prospects and customers, while establish your company as the subject matter expert. Here’s are some tips to run and maintain a successful corporate blog.
Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.
I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
Twitter is a great tool as many would attest. It can do so much with so little and provide the intimacy, simplicity and immediacy that not many other platforms can even come close. While many social networking sites like Facebook and MySpace can expect to continue to command large memberships and usage, Twitter needs to get its act together before its Archilles’ heels bring it down. I’m talking about Twitter spams, and to a less extent, Twitter’s lack of a business/commercial model.
Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.