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Twitter study provides good insights into Twitter universe, analyzing everything from Twitter conversation to self promotion, from Twitter spams to news. A good first effort, but further refinements are need to really capture Twitter user behaviors.
Continue reading about Pointless Babble Is King: Twitter Study Almost Hits the Mark
Corporate blogs remains a very effective and cost-effective tool to build and strengthen brand, directly engage with prospects and customers, while establish your company as the subject matter expert. Here’s are some tips to run and maintain a successful corporate blog.
Continue reading about Corporate Blogging – Minimum Must-Have Elements For Successful Strategy
Ford gets prominent bloggers involved in an event called “What Women Want” with breakfast with a Ford executive, a day packed with hands-on tours, test drives and roundtable discussions. And a lot of free buzz and blog posts.
Continue reading about Ford Gets Bloggers Involved in “What Women Want” for Instant Buzz
Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.
Continue reading about Creating a Social Media Strategy? Don’t Forget the Legal Team
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
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Online marketing. It’s very important to know your numbers. For marketers, especially Internet or online marketing professionals, analytics is an absolute must-have. But while your own numbers can tell you a lot about where you need to improve, looking at the wider market analysis and trends can quickly point out where the big holes are in your marketing strategy. If you’re not targeting your products or services to the 45-and-above demographics, you may be leaving a lot of cash on the table.
Continue reading about Online Marketing Success: Don’t Forget the 45-and-Older Demographic
The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Continue reading about Social Media Done Right: U.S. Air Force
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