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Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.
Continue reading about Marketing and Customer Service Are Really One and the Same to Customers
Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The new Pepsi logos are on the bottles and in the market. For Pepsi fans, as long as they get their fix, nothing else matters much. For the non-fans, they’re already helping Pepsi by talking up the new logo. Pepsi can’t lose.
Continue reading about New Pepsi Logos – Smile, Grin and Laugh
The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
Continue reading about Social Media: Who in Your Organization Should Own It?
The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Continue reading about Social Media Done Right: U.S. Air Force
Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads my [...]
It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now.
As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee Odden [...]
Continue reading about Why Companies Should Not Get Into Social Media.
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