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Ultimate success in the social media can result from a number of key factors including how you communicate your brand while building meaningful relationships. From “Your Brand, Their World” event at Razorfish.
Continue reading about Brands, Social Media, Authentic Relationships and Ultimate Success
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
Continue reading about How to Build a New Media Corporate Marketing Team
The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Continue reading about Social Media Done Right: U.S. Air Force
This economy is not getting better any time soon. I think most people by now would agree, whether you’re an optimist or a pessimist. In fact it does not matter which side one’s on, because being either is not going to change current situation. There are only two things that matter: the external market conditions [...]
Continue reading about For Marketers: This Is Not The Time To Retreat!
Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads my [...]
It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now.
As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee Odden [...]
Continue reading about Why Companies Should Not Get Into Social Media.
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