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Social media marketing sins are committed daily everywhere we look because we are creatures of habits. Our comfort zones actually prevent many companies from taking advantage of, or be successful in, social media marketing.
Contemplating a business-to-business (B2B) social media marketing program at your organization? According to Dave Evans, Author of Social Media Marketing: An Hour a Day, consider these three areas as the starting point.
Ultimate success in the social media can result from a number of key factors including how you communicate your brand while building meaningful relationships. From “Your Brand, Their World” event at Razorfish.
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Tweet This economy is not getting better any time soon. I think most people by now would agree, whether you’re an optimist or a pessimist. In fact it does not matter which side one’s on, because being either is not going to change current situation. There are only two things that matter: the external market [...]
Tweet Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads [...]