Nov
17

Take Care of the I Don’t Knows

Cuong Huynh on November 17th, 2008

Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy. I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s records. I don’t know [...]

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Corporate Marketing, Customer Facing, Inspiration, Internal Relationship, Marketing, Marketing Communications No comments yet, but your thoughts are welcome »

Oct
22

Sales and Marketing: How Do We Join Forces?

Cuong Huynh on October 22nd, 2008

Marketing Charts summarized a recent study done by the CMO Council, called “Driving The Bottom Line From The Front Line”. The study highlights an alarming reality among large, multinational companies: marketing and sales collaboration and effectiveness are rated as poor according to the organizations’ own assessment. Here are some results summarized at the Marketing Charts [...]

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Corporate Marketing, Internal Relationship, Marketing, Marketing Communications No comments yet, but your thoughts are welcome »