Scaling Back or Stepping Up Marketing in a Recession? Maybe It’s the Wrong Question

Cuong Huynh on June 17th, 2009

So you have 3 choices: reduce, maintain or increase your marketing in this recession. Obviously the answer lies in the budget that is available for your operation. But more importantly, and independently of the budget, your marketing program needs to be a lot smarter than what it used to be. Here are a few things you can do right now.