» Home » Archives for Marketing
This is from an older article at Forbes.com titled “Peter Drucker On Marketing” by Jack Trout. While it’s dated back in July 2006, good writings stand the test of time, and this one is no exception. Mr. Trout wrote that perhaps today’s executives are just getting it wrong in their priorities.
Peter Drucker observed:
“Because the purpose [...]
Continue reading about Executives May Just Be Getting It Wrong the Whole Time.
Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy.
I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s records.
I don’t know your company’s reputation.
Now – what was it [...]
It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now.
As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee Odden [...]
Continue reading about Why Companies Should Not Get Into Social Media.
Cuong Huynh advises businesses and individuals on marketing communications, social networking, and new media strategies.
Specialties:
Marketing Communications, Brand Identity, Social Media & Viral Marketing, Trade Shows, Press Releases, Public Relations, Marketing Metrics and ROI, Advertising, Marketing Plan, Client/Vendor Management, Creative Services, Art Direction, Search Engine Optimization, Web 2.0, Blogs, Web Applications, Graphic Design, Marketing Video, Desktop [...]
Subscribe by Email
