Aug
22

Brands, Social Media, Authentic Relationships and Ultimate Success

Cuong Huynh on August 22nd, 2009

Ultimate success in the social media can result from a number of key factors including how you communicate your brand while building meaningful relationships. From “Your Brand, Their World” event at Razorfish.

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Blogging, Customer Facing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »

Jun
23

Marketing and Customer Service Are Really One and the Same to Customers

Cuong Huynh on June 23rd, 2009

Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.

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Corporate Marketing, Customer Facing, Internal Relationship, Marketing Communications, Social Network Marketing No comments yet, but your thoughts are welcome »
Jan
15

Give Customers What They Want: Easy Site Navigation

Cuong Huynh on January 15th, 2009

Website navigation: Low-cost marketing and easy customer service. A good website’s navigation helps visitors find information faster and more efficiently and can also help search engines understand what you consider important on your site.

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Customer Facing, Google SEO Techniques, Online Marketing, SEO Marketing 2 Comments »
Jan
11

Social Media: Who in Your Organization Should Own It?

Cuong Huynh on January 11th, 2009

The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.

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Blogging, Corporate Marketing, Customer Facing, Internal Relationship, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 2 Comments »
Dec
30

One Secret to Successful SEO, If You Don’t Do Anything Else

Cuong Huynh on December 30th, 2008

Search Engine Optimization (SEO) is an important element of getting a website found by the Internet content reader. After all, without a reader to consume your content, there’s no reason for anyone or any organization to have a website, thus no reason for online marketing and SEO.

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Google SEO Techniques, SEO Marketing No comments yet, but your thoughts are welcome »
Dec
3

Who Doesn’t Want Inbound Marketing?

Cuong Huynh on December 3rd, 2008

So HubSpot gave us another very easy to understand and easy to explain term: Inbound Marketing. It wraps everything about Web 2.0 into a neat little package. According to the article “Inbound Marketing & the Next Phase of Marketing on the Web“, the current recession is pushing the next wave of marketing on the Internet. [...]

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Corporate Marketing, Customer Facing, Marketing, Marketing Communications, Online Marketing, SEO Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »