Contemplating a business-to-business (B2B) social media marketing program at your organization? According to Dave Evans, Author of Social Media Marketing: An Hour a Day, consider these three areas as the starting point.

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So you have 3 choices: reduce, maintain or increase your marketing in this recession. Obviously the answer lies in the budget that is available for your operation. But more importantly, and independently of the budget, your marketing program needs to be a lot smarter than what it used to be. Here are a few things you can do right now.

Continue reading about Scaling Back or Stepping Up Marketing in a Recession? Maybe It’s the Wrong Question