So you have 3 choices: reduce, maintain or increase your marketing in this recession. Obviously the answer lies in the budget that is available for your operation. But more importantly, and independently of the budget, your marketing program needs to be a lot smarter than what it used to be. Here are a few things you can do right now.
Why is this important? We all have our own way of dealing with marketing creep in a traditional marketing, but with online marketing, the problem can be much more easily compounded. New features can creep into the project at any time, therefore strict project management and control is crucial.