I missed the webinar and a chance to win his new book, but, courtesy of Hubspot’s Internet Marketing Webinars, here’s the video with David Meerman Scott discussing viral marketing, Feb 13, 2009.

David Meerman Scott’s World Wide Rave rules:

• Nobody cares about your products (except you).
• No coercion required.
• Lose control.
• Put down roots.
• Create triggers that encourage people to share.
• Point the world to your (virtual) doorstep.

Viral marketing. World wide rave. Looks like Mr. Scott is trying to brand a new social media phrase. I have no problem with this, but here’s real social media at work: he can do this because he’s become a “thought leader”, and we’re virally spreading his message. 

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Post from: Marketing Autopsy Blog
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Viral Marketing: Create a World Wide Rave with David Meerman Scott