Mar
17

The Basics of Social Media ROI

Cuong Huynh on March 17th, 2011

Here’s social media and social media ROI for those who still have problems understanding, justify, or implement social media program and strategy in their organizations.

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Blogging, Corporate Marketing, Social Media, Social Network Marketing, Viral Marketing 1 Comment »

Mar
4

Online Marketing Success: Don’t Forget the 45-and-Older Demographic

Cuong Huynh on March 4th, 2009

Online marketing. It’s very important to know your numbers. For marketers, especially Internet or online marketing professionals, analytics is an absolute must-have. But while your own numbers can tell you a lot about where you need to improve, looking at the wider market analysis and trends can quickly point out where the big holes are in your marketing strategy. If you’re not targeting your products or services to the 45-and-above demographics, you may be leaving a lot of cash on the table.

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Corporate Marketing, Online Marketing 3 Comments »
Oct
22

Sales and Marketing: How Do We Join Forces?

Cuong Huynh on October 22nd, 2008

Tweet Marketing Charts summarized a recent study done by the CMO Council, called “Driving The Bottom Line From The Front Line”. The study highlights an alarming reality among large, multinational companies: marketing and sales collaboration and effectiveness are rated as poor according to the organizations’ own assessment. Here are some results summarized at the Marketing [...]

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Corporate Marketing, Internal Relationship, Marketing, Marketing Communications No comments yet, but your thoughts are welcome »