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One of the more well-know events, the 3M Carjacks of the Post-It Note Jaguar, is an interesting case study of mine because it is so simple and so big. Of course in hindsight it’s easy to critique, but if one looks at this as an observer and marketer, what is the real learning opportunity here? [...]
Continue reading about 3M Post-It Note Carjacks: Still searching for the answer…
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