I missed the webinar and a chance to win his new book, but, courtesy of Hubspot’s Internet Marketing Webinars, here’s the video with David Meerman Scott discussing viral marketing, Feb 13, 2009.
David Meerman Scott’s World Wide Rave rules:
- Nobody cares about your products (except you).
- No coercion required.
- Lose control.
- Put down roots.
- Create triggers that encourage people to share.
- Point the world to your (virtual) doorstep.
Viral marketing. World wide rave. Looks like Mr. Scott is trying to brand a new social media phrase. I have no problem with this, but here’s real social media at work: he can do this because he’s become a “thought leader”, and we’re virally spreading his message.
Loading ...
Related posts:
- Social Media Done Right: U.S. Air Force
- Take Care of the I Don’t Knows
- Who Doesn’t Want Inbound Marketing?
- Getting Used by Social Media Marketing?
- Don’t Get Into Social Media: The “Pepsi 25″ Social Media Rebranding Campaign.
- 3M Post-It Note Carjacks: Still searching for the answer…
- Why Companies Should Not Get Into Social Media.
- Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
Tags: david meerman scott, hubspot, Inbound Marketing, internet marketing, Viral Marketing
Subscribe by Email
