Contemplating a business-to-business (B2B) social media marketing program at your organization? According to Dave Evans, Author of Social Media Marketing: An Hour a Day, consider these three areas as the starting point:
- Go where your customers are online. Find out where they are and participate in a transparent manner. No soft-sell, no hard-sell, in fact no selling at all. Just get involved, share and contribute.
- Don’t try to control the conversation. Instead, understand, participate and share. You can share your viewpoints, but you have to respect others’ as well. The social mass is a smart group, so just bring and share your knowledge. The mass will appreciate it.
- Leave the institutional voice behind. No marketing spiels, no business promotion, no company speak. Just get involved with the facts, good viewpoints, and be yourself.
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