http://www.marketingautopsyblog.com/marketing/online-marketing/online-marketing-success-dont-forget-45-and-older-demographic/ Successful Inbound Marketing in the New Media Space Fri, 04 Jun 2010 08:42:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.marketingautopsyblog.com/marketing/online-marketing/online-marketing-success-dont-forget-45-and-older-demographic/#comment-99 chuynh Mon, 08 Jun 2009 18:16:20 +0000 http://www.marketingautopsyblog.com/?p=621#comment-99 @CurtClapier.com Sure. The next step is to cut the data to identify further granularity to further target your audience. There's nothing new there but I think the challenge will be in finding the data for the over 45 demographic, with enough reliability and quality to support marketing decisions. I agree that Twitter is not yet a tool for looking at this age group. Reading discussions around the web indicates to me Twitter is not (yet?) a popular tool for the over 45, except for those in business and finding a need to use it. @CurtClapier.com Sure. The next step is to cut the data to identify further granularity to further target your audience. There’s nothing new there but I think the challenge will be in finding the data for the over 45 demographic, with enough reliability and quality to support marketing decisions. I agree that Twitter is not yet a tool for looking at this age group. Reading discussions around the web indicates to me Twitter is not (yet?) a popular tool for the over 45, except for those in business and finding a need to use it.

]]> http://www.marketingautopsyblog.com/marketing/online-marketing/online-marketing-success-dont-forget-45-and-older-demographic/#comment-98 CurtClapier.com Sat, 06 Jun 2009 21:57:15 +0000 http://www.marketingautopsyblog.com/?p=621#comment-98 Very valid points. I would add to that that we should target specific interested people that are in that age demographic. Twitter has been a great tool for me to find people interested in certain key words. It isn't necessarily a great tool for finding the 45+ demographic. For that Facebook is probably better. Or a website that is heavily attended by those people. Very valid points. I would add to that that we should target specific interested people that are in that age demographic. Twitter has been a great tool for me to find people interested in certain key words. It isn’t necessarily a great tool for finding the 45+ demographic. For that Facebook is probably better. Or a website that is heavily attended by those people.

]]>