How to Benefit from Twitter Trending Topics and Keep Your Marketing Integrity and Ethics Too

Trending topics on Twitter is a double-edged sword. It gives users instant snapshots of what the hot topics are on Twitter. At the same time it opens the floodgate for Twitter spams and misinformation. I’m all for pushing the latest and greatest tools for marketing use, but it should be done responsibly.

We all know Twitter is free (at least for now.) And because it is a social tool, interestingly, Twitter itself can potentially be destroyed by how its users use it – mass destruction so to speak. Spams and misinformation will only have negative effects on Twitter, which eventually will hurt the whole community.

So here are some tips on how to use Twitter trending topics to your benefits while maintaining your own integrity and ethics.

• Get involved in hot and active conversations.
• Stay on topic and be relevant.
• Have fun, be yourself, and help others.
• Leave self-promotions at the door (or at the keyboard.)
• Un-follow those who regularly and knowingly start and/or re-tweet spams and falsification.
• And most importantly: Don’t try to benefit from Twitter trending topics.

Share your views with a comment below.

Related posts:

1. Twitter’s Achilles’ Heels May Be Its Biggest Challenge
2. How to Increase Twitter Followers: Putting Twitter in Your Marketing ToolBox
3. Getting Used by Social Media Marketing?
4. Who Doesn’t Want Inbound Marketing?
5. Buy One, Get One Free Electronic Coupons: Mobile Marketing at Work
6. Beware the Marketing Creeps
7. Why Companies Should Not Get Into Social Media.
8. Marketing and Customer Service Are Really One and the Same to Customers
9. Online Marketing Myths: These Won’t Help You Succeed in Real Estate, or Anything Else
10. Online Marketing Success: Don’t Forget the 45-and-Older Demographic

Tags: Marketing Communications, Online Marketing, trending topics, twitter