Nov
3

Why Companies Should Not Get Into Social Media.

Cuong Huynh on November 3rd, 2008

It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now. As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee [...]

Continue reading about Why Companies Should Not Get Into Social Media.

Corporate Marketing, Customer Facing, Internal Relationship, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 1 Comment »

Oct
20

3M Post-It Note Carjacks: Still searching for the answer…

Cuong Huynh on October 20th, 2008

One of the more well-know events, the 3M Carjacks of the Post-It Note Jaguar, is an interesting case study of mine because it is so simple and so big. Of course in hindsight it’s easy to critique, but if one looks at this as an observer and marketer, what is the real learning opportunity here? [...]

Continue reading about 3M Post-It Note Carjacks: Still searching for the answer…

Corporate Marketing, Customer Facing, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »