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Over at eBizMBA there is a list of the top 30 social bookmarking sites that just went up, dated December 2008. Based on a combination of Inbound Links, Google Page Rank, Alexa Rank and U.S. traffic data from Quantcast, the list gives an relative view of who are the biggest players in this social media [...]
Continue reading about 30 Largest Social Bookmarking Sites, December 2008
So HubSpot gave us another very easy to understand and easy to explain term: Inbound Marketing. It wraps everything about Web 2.0 into a neat little package. According to the article “Inbound Marketing & the Next Phase of Marketing on the Web“, the current recession is pushing the next wave of marketing on the Internet. [...]
So here I am talking/blogging about the new Pepsi logo. It’s really what Pepsi wanted in the first place.
For those not familiar with this marketing event, just Google something like “pepsi 25 new logo marketing” and you’ll have plenty to read. In a nutshell, Pepsi recently released a new logo on their cans by sending out [...]
Continue reading about Don’t Get Into Social Media: The “Pepsi 25″ Social Media Rebranding Campaign.
Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads my [...]
It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now.
As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee Odden [...]
Continue reading about Why Companies Should Not Get Into Social Media.
One of the more well-know events, the 3M Carjacks of the Post-It Note Jaguar, is an interesting case study of mine because it is so simple and so big. Of course in hindsight it’s easy to critique, but if one looks at this as an observer and marketer, what is the real learning opportunity here?
Well [...]
Continue reading about 3M Post-It Note Carjacks: Still searching for the answer…
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