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This is one perfect example of why mobile marketing will be big. When executed correctly, everybody wins. The customers win with convenience, instant gratification and on-demand savings, and the merchant wins with quick sales resulting directly from their marketing campaigns targeted to customers’ real needs and demands.
Continue reading about Buy One, Get One Free Electronic Coupons: Mobile Marketing at Work
David Meerman Scott discusses viral marketing in this video from Hubspot.
Continue reading about Viral Marketing: Create a World Wide Rave with David Meerman Scott
Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The new Pepsi logos are on the bottles and in the market. For Pepsi fans, as long as they get their fix, nothing else matters much. For the non-fans, they’re already helping Pepsi by talking up the new logo. Pepsi can’t lose.
Continue reading about New Pepsi Logos – Smile, Grin and Laugh
The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
Continue reading about Social Media: Who in Your Organization Should Own It?
Blogging can bring excellent and relatively quick search engine optimization (SEO) benefits to a company’s website, with a great side effect.
Continue reading about Blogging for SEO Benefits, Plus a Great Side Effect
Getting used by social media marketing? Sure, we’re all in the social media game. Know the rules and the results will be fun and profitable.
Continue reading about Getting Used by Social Media Marketing?
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