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Practical and realistic how-to list to employ Twitter as a social network marketing tool to drive traffic to your sites.
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This is one perfect example of why mobile marketing will be big. When executed correctly, everybody wins. The customers win with convenience, instant gratification and on-demand savings, and the merchant wins with quick sales resulting directly from their marketing campaigns targeted to customers’ real needs and demands.
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David Meerman Scott discusses viral marketing in this video from Hubspot.
Continue reading about Viral Marketing: Create a World Wide Rave with David Meerman Scott
Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The new Pepsi logos are on the bottles and in the market. For Pepsi fans, as long as they get their fix, nothing else matters much. For the non-fans, they’re already helping Pepsi by talking up the new logo. Pepsi can’t lose.
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The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
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Blogging can bring excellent and relatively quick search engine optimization (SEO) benefits to a company’s website, with a great side effect.
Continue reading about Blogging for SEO Benefits, Plus a Great Side Effect
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