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Here’s social media and social media ROI for those who still have problems understanding, justify, or implement social media program and strategy in their organizations.
Everyone knows that advertising isn’t cheap. This is why social media is becoming a very important advertising channel. When done right, this low-cost “advertising platform” beats out all the other advertising methods hands down in terms of cost and effectiveness. A small or medium business should have six social media elements.
Continue reading about Must-Have Formula For Business Social Media Advertising
Ultimate success in the social media can result from a number of key factors including how you communicate your brand while building meaningful relationships. From “Your Brand, Their World” event at Razorfish.
Continue reading about Brands, Social Media, Authentic Relationships and Ultimate Success
Ford gets prominent bloggers involved in an event called “What Women Want” with breakfast with a Ford executive, a day packed with hands-on tours, test drives and roundtable discussions. And a lot of free buzz and blog posts.
Continue reading about Ford Gets Bloggers Involved in “What Women Want” for Instant Buzz
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
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Trending topics on Twitter is a double-edged sword. It gives users instant snapshots of what the hot topics are on Twitter. At the same time it opens the floodgate for Twitter spams and misinformation. Here are some tips on how to use Twitter trending topics to your benefits while maintaining your own integrity and ethics.
Twitter is a great tool as many would attest. It can do so much with so little and provide the intimacy, simplicity and immediacy that not many other platforms can even come close. While many social networking sites like Facebook and MySpace can expect to continue to command large memberships and usage, Twitter needs to get its act together before its Archilles’ heels bring it down. I’m talking about Twitter spams, and to a less extent, Twitter’s lack of a business/commercial model.
Continue reading about Twitter’s Achilles’ Heels May Be Its Biggest Challenge
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