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So HubSpot gave us another very easy to understand and easy to explain term: Inbound Marketing. It wraps everything about Web 2.0 into a neat little package. According to the article “Inbound Marketing & the Next Phase of Marketing on the Web“, the current recession is pushing the next wave of marketing on the Internet. [...]
This is from an older article at Forbes.com titled “Peter Drucker On Marketing” by Jack Trout. While it’s dated back in July 2006, good writings stand the test of time, and this one is no exception. Mr. Trout wrote that perhaps today’s executives are just getting it wrong in their priorities. Peter Drucker observed: “Because [...]
Continue reading about Executives May Just Be Getting It Wrong the Whole Time.
Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy. I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s records. I don’t know [...]
Whatever your passion is in your personal and work life, professional tools and skills are an important and critical element for success. We often think of carpenters and plumbers or even doctors and lawyers as requiring the right tools and skills to do their jobs right. Well think again. We all need them, whatever our [...]
Here are some good points discussed by Mike Parker in an article on real estate marketing over at Rismedia.com. Mr. Parker is a principal at the Blackwater Consulting Group, Inc., and specializes in online marketing services for Realtors® and real estate professionals. His article is about real estate and is written for the real estate professionals. [...]
This economy is not getting better any time soon. I think most people by now would agree, whether you’re an optimist or a pessimist. In fact it does not matter which side one’s on, because being either is not going to change current situation. There are only two things that matter: the external market conditions [...]
Continue reading about For Marketers: This Is Not The Time To Retreat!
So here I am talking/blogging about the new Pepsi logo. It’s really what Pepsi wanted in the first place. For those not familiar with this marketing event, just Google something like “pepsi 25 new logo marketing” and you’ll have plenty to read. In a nutshell, Pepsi recently released a new logo on their cans by sending [...]
Continue reading about Don’t Get Into Social Media: The “Pepsi 25″ Social Media Rebranding Campaign.
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