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This is one perfect example of why mobile marketing will be big. When executed correctly, everybody wins. The customers win with convenience, instant gratification and on-demand savings, and the merchant wins with quick sales resulting directly from their marketing campaigns targeted to customers’ real needs and demands.
Continue reading about Buy One, Get One Free Electronic Coupons: Mobile Marketing at Work
David Meerman Scott discusses viral marketing in this video from Hubspot.
Continue reading about Viral Marketing: Create a World Wide Rave with David Meerman Scott
Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The new Pepsi logos are on the bottles and in the market. For Pepsi fans, as long as they get their fix, nothing else matters much. For the non-fans, they’re already helping Pepsi by talking up the new logo. Pepsi can’t lose.
Continue reading about New Pepsi Logos – Smile, Grin and Laugh
Website navigation: Low-cost marketing and easy customer service. A good website’s navigation helps visitors find information faster and more efficiently and can also help search engines understand what you consider important on your site.
Continue reading about Give Customers What They Want: Easy Site Navigation
The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
Continue reading about Social Media: Who in Your Organization Should Own It?
When you’re marketing your site online and hope that people will find their way to your content or offering, most of the traffic coming to your site will be through organic searches. The search will show your page description meta as part of the result.
Continue reading about Use Meta Description Tags to Improve Search Engine Marketing Results
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