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Twitter is a great tool as many would attest. It can do so much with so little and provide the intimacy, simplicity and immediacy that not many other platforms can even come close. While many social networking sites like Facebook and MySpace can expect to continue to command large memberships and usage, Twitter needs to get its act together before its Archilles’ heels bring it down. I’m talking about Twitter spams, and to a less extent, Twitter’s lack of a business/commercial model.
Continue reading about Twitter’s Achilles’ Heels May Be Its Biggest Challenge
Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.
Continue reading about Marketing and Customer Service Are Really One and the Same to Customers
So you have 3 choices: reduce, maintain or increase your marketing in this recession. Obviously the answer lies in the budget that is available for your operation. But more importantly, and independently of the budget, your marketing program needs to be a lot smarter than what it used to be. Here are a few things you can do right now.
Providing relevant and clear value proposition in your content is an important element to successfully achieve SEO goals and retain visitors to your website. Here are some tips on writing good content.
Continue reading about How to Write Relevant Content by Understanding Search Behaviors
Practical and realistic how-to list to employ Twitter as a social network marketing tool to drive traffic to your sites.
Continue reading about How to Increase Twitter Followers: Putting Twitter in Your Marketing ToolBox
Online marketing. It’s very important to know your numbers. For marketers, especially Internet or online marketing professionals, analytics is an absolute must-have. But while your own numbers can tell you a lot about where you need to improve, looking at the wider market analysis and trends can quickly point out where the big holes are in your marketing strategy. If you’re not targeting your products or services to the 45-and-above demographics, you may be leaving a lot of cash on the table.
Continue reading about Online Marketing Success: Don’t Forget the 45-and-Older Demographic
Actively managing your reputation through SEO and social networking will bring back immediate and measurable benefits. Reputation management should be an ongoing process. Don’t wait until you really have to manage your reputation, but manage it before you need to.
Continue reading about SEO and Social Networking as Reputation Management Tools
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