Jul
15

Marketing Basics and Building Buzz – What About Integrity?

Cuong Huynh on July 15th, 2009

I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.

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Corporate Marketing, Customer Facing, Marketing, Marketing Communications, Social Media, Social Network Marketing No comments yet, but your thoughts are welcome »

Jul
13

Bing – Helps You Make Decisions or Just Another Search Engine

Cuong Huynh on July 13th, 2009

Okay I guess the buzz on Bing has died down a little. When it first came out, everyone is eating up their marketing spiel about Bing’s capability to “help you make decisions.” I had reasons to worry.

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Customer Facing, SEO Marketing No comments yet, but your thoughts are welcome »
Jul
8

How to Build a New Media Corporate Marketing Team

Cuong Huynh on July 8th, 2009

Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.

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Blogging, Corporate Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »
Jul
5

How to Benefit from Twitter Trending Topics and Keep Your Marketing Integrity and Ethics Too

Cuong Huynh on July 5th, 2009

Trending topics on Twitter is a double-edged sword. It gives users instant snapshots of what the hot topics are on Twitter. At the same time it opens the floodgate for Twitter spams and misinformation. Here are some tips on how to use Twitter trending topics to your benefits while maintaining your own integrity and ethics.

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Customer Facing, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 1 Comment »
Jun
26

Twitter’s Achilles’ Heels May Be Its Biggest Challenge

Cuong Huynh on June 26th, 2009

Twitter is a great tool as many would attest. It can do so much with so little and provide the intimacy, simplicity and immediacy that not many other platforms can even come close. While many social networking sites like Facebook and MySpace can expect to continue to command large memberships and usage, Twitter needs to get its act together before its Archilles’ heels bring it down. I’m talking about Twitter spams, and to a less extent, Twitter’s lack of a business/commercial model.

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Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »
Jun
23

Marketing and Customer Service Are Really One and the Same to Customers

Cuong Huynh on June 23rd, 2009

Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.

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Corporate Marketing, Customer Facing, Internal Relationship, Marketing Communications, Social Network Marketing No comments yet, but your thoughts are welcome »
Jun
17

Scaling Back or Stepping Up Marketing in a Recession? Maybe It’s the Wrong Question

Cuong Huynh on June 17th, 2009

So you have 3 choices: reduce, maintain or increase your marketing in this recession. Obviously the answer lies in the budget that is available for your operation. But more importantly, and independently of the budget, your marketing program needs to be a lot smarter than what it used to be. Here are a few things you can do right now.

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Customer Facing, Marketing, Marketing Communications No comments yet, but your thoughts are welcome »