Aug
11

Corporate Blogging – Minimum Must-Have Elements For Successful Strategy

Cuong Huynh on August 11th, 2009

Corporate blogs remains a very effective and cost-effective tool to build and strengthen brand, directly engage with prospects and customers, while establish your company as the subject matter expert. Here’s are some tips to run and maintain a successful corporate blog.

Continue reading about Corporate Blogging – Minimum Must-Have Elements For Successful Strategy

Blogging, Corporate Marketing, Social Media, Social Network Marketing No comments yet, but your thoughts are welcome »

Jul
30

Ford Gets Bloggers Involved in “What Women Want” for Instant Buzz

Cuong Huynh on July 30th, 2009

Ford gets prominent bloggers involved in an event called “What Women Want” with breakfast with a Ford executive, a day packed with hands-on tours, test drives and roundtable discussions. And a lot of free buzz and blog posts.

Continue reading about Ford Gets Bloggers Involved in “What Women Want” for Instant Buzz

Blogging, Corporate Marketing, Customer Facing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »
Jul
22

Creating a Social Media Strategy? Don’t Forget the Legal Team

Cuong Huynh on July 22nd, 2009

Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.

Continue reading about Creating a Social Media Strategy? Don’t Forget the Legal Team

Corporate Marketing, Customer Facing, Internal Relationship, Marketing Communications, Social Media, Social Network Marketing No comments yet, but your thoughts are welcome »
Jul
15

Marketing Basics and Building Buzz – What About Integrity?

Cuong Huynh on July 15th, 2009

I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.

Continue reading about Marketing Basics and Building Buzz – What About Integrity?

Corporate Marketing, Customer Facing, Marketing, Marketing Communications, Social Media, Social Network Marketing No comments yet, but your thoughts are welcome »
Jul
13

Bing – Helps You Make Decisions or Just Another Search Engine

Cuong Huynh on July 13th, 2009

Okay I guess the buzz on Bing has died down a little. When it first came out, everyone is eating up their marketing spiel about Bing’s capability to “help you make decisions.” I had reasons to worry.

Continue reading about Bing – Helps You Make Decisions or Just Another Search Engine

Customer Facing, SEO Marketing No comments yet, but your thoughts are welcome »
Jul
8

How to Build a New Media Corporate Marketing Team

Cuong Huynh on July 8th, 2009

Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.

Continue reading about How to Build a New Media Corporate Marketing Team

Blogging, Corporate Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »
Jul
5

How to Benefit from Twitter Trending Topics and Keep Your Marketing Integrity and Ethics Too

Cuong Huynh on July 5th, 2009

Trending topics on Twitter is a double-edged sword. It gives users instant snapshots of what the hot topics are on Twitter. At the same time it opens the floodgate for Twitter spams and misinformation. Here are some tips on how to use Twitter trending topics to your benefits while maintaining your own integrity and ethics.

Continue reading about How to Benefit from Twitter Trending Topics and Keep Your Marketing Integrity and Ethics Too

Customer Facing, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 1 Comment »