Nov
5

The POST Method: a Mental Note.

Cuong Huynh on November 5th, 2008

Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads my [...]

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Customer Facing, Internal Relationship, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »

Nov
4

Marketing In A Democracy: Free Stuff For Your Vote – Election Day Freebies.

Cuong Huynh on November 4th, 2008

Here’s a sampling of what big and small businesses are doing to promote democracy and their businesses at the same time. Here are some of the election day’s marketing activities and specials making the news today. Babeland, a store defined by spokeswoman Pamela Doan as “a sex-positive, women-friendly retailer for sex toys and accessories,” is [...]

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Corporate Marketing, Customer Facing, Marketing, Online Marketing No comments yet, but your thoughts are welcome »
Nov
3

Why Companies Should Not Get Into Social Media.

Cuong Huynh on November 3rd, 2008

It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now. As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee [...]

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Corporate Marketing, Customer Facing, Internal Relationship, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 1 Comment »
Oct
20

3M Post-It Note Carjacks: Still searching for the answer…

Cuong Huynh on October 20th, 2008

One of the more well-know events, the 3M Carjacks of the Post-It Note Jaguar, is an interesting case study of mine because it is so simple and so big. Of course in hindsight it’s easy to critique, but if one looks at this as an observer and marketer, what is the real learning opportunity here? [...]

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Corporate Marketing, Customer Facing, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »