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Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy. I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s records. I don’t know [...]
Whatever your passion is in your personal and work life, professional tools and skills are an important and critical element for success. We often think of carpenters and plumbers or even doctors and lawyers as requiring the right tools and skills to do their jobs right. Well think again. We all need them, whatever our [...]
Here are some good points discussed by Mike Parker in an article on real estate marketing over at Rismedia.com. Mr. Parker is a principal at the Blackwater Consulting Group, Inc., and specializes in online marketing services for Realtors® and real estate professionals. His article is about real estate and is written for the real estate professionals. [...]
This economy is not getting better any time soon. I think most people by now would agree, whether you’re an optimist or a pessimist. In fact it does not matter which side one’s on, because being either is not going to change current situation. There are only two things that matter: the external market conditions [...]
Continue reading about For Marketers: This Is Not The Time To Retreat!
So here I am talking/blogging about the new Pepsi logo. It’s really what Pepsi wanted in the first place. For those not familiar with this marketing event, just Google something like “pepsi 25 new logo marketing” and you’ll have plenty to read. In a nutshell, Pepsi recently released a new logo on their cans by sending [...]
Continue reading about Don’t Get Into Social Media: The “Pepsi 25″ Social Media Rebranding Campaign.
Here’s something older but especially relevant in this time of continued growth in social media marketing. Most online marketers know it’s from a post by Josh Bernoff called “The POST Method: A systematic approach to social strategy” at Forrester Research, Inc. I include it here for my own benefits, and maybe for those who reads my [...]
It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now. As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee [...]
Continue reading about Why Companies Should Not Get Into Social Media.
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