» Home » Marketing » Marketing Communications
Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
Continue reading about Social Media: Who in Your Organization Should Own It?
Blogging can bring excellent and relatively quick search engine optimization (SEO) benefits to a company’s website, with a great side effect.
Continue reading about Blogging for SEO Benefits, Plus a Great Side Effect
The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Continue reading about Social Media Done Right: U.S. Air Force
Why is this important? We all have our own way of dealing with marketing creep in a traditional marketing, but with online marketing, the problem can be much more easily compounded. New features can creep into the project at any time, therefore strict project management and control is crucial.
So HubSpot gave us another very easy to understand and easy to explain term: Inbound Marketing. It wraps everything about Web 2.0 into a neat little package. According to the article “Inbound Marketing & the Next Phase of Marketing on the Web“, the current recession is pushing the next wave of marketing on the Internet. [...]
This is from an older article at Forbes.com titled “Peter Drucker On Marketing” by Jack Trout. While it’s dated back in July 2006, good writings stand the test of time, and this one is no exception. Mr. Trout wrote that perhaps today’s executives are just getting it wrong in their priorities. Peter Drucker observed: “Because [...]
Continue reading about Executives May Just Be Getting It Wrong the Whole Time.
Subscribe by Email
