Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.
I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.
So you have 3 choices: reduce, maintain or increase your marketing in this recession. Obviously the answer lies in the budget that is available for your operation. But more importantly, and independently of the budget, your marketing program needs to be a lot smarter than what it used to be. Here are a few things you can do right now.
Providing relevant and clear value proposition in your content is an important element to successfully achieve SEO goals and retain visitors to your website. Here are some tips on writing good content.
Actively managing your reputation through SEO and social networking will bring back immediate and measurable benefits. Reputation management should be an ongoing process. Don’t wait until you really have to manage your reputation, but manage it before you need to.