Nov
3

Why Companies Should Not Get Into Social Media.

Cuong Huynh on November 3rd, 2008

It’s always scarier, and more difficult, for large companies to embrace social media than for smaller companies to do so. It’s been discussed widely around the web and blogosphere, and is a general consensus at least for now.
As time progresses, however, it’s refreshing to learn about larger companies actually making the effort. As Lee Odden [...]

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Corporate Marketing, Customer Facing, Internal Relationship, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 1 Comment »

Oct
22

Sales and Marketing: How Do We Join Forces?

Cuong Huynh on October 22nd, 2008

Marketing Charts summarized a recent study done by the CMO Council, called “Driving The Bottom Line From The Front Line”. The study highlights an alarming reality among large, multinational companies: marketing and sales collaboration and effectiveness are rated as poor according to the organizations’ own assessment.
Here are some results summarized at the Marketing Charts page [...]

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Corporate Marketing, Internal Relationship, Marketing, Marketing Communications No comments yet, but your thoughts are welcome »
Oct
21

Flying by the seat of your pants…

Cuong Huynh on October 21st, 2008

Here’s something I like from reading Paul Barsch today:
“Life, including business, is a series of choices. Read much, ask questions, and spend the time to do the analysis. Then choose wisely. Flying by the seat of your pants and making choices haphazardly without the facts or reviewing all the angles is a recipe for much [...]

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Corporate Marketing, Inspiration, Internal Relationship, Marketing No comments yet, but your thoughts are welcome »
Oct
20

3M Post-It Note Carjacks: Still searching for the answer…

Cuong Huynh on October 20th, 2008

One of the more well-know events, the 3M Carjacks of the Post-It Note Jaguar, is an interesting case study of mine because it is so simple and so big. Of course in hindsight it’s easy to critique, but if one looks at this as an observer and marketer, what is the real learning opportunity here?
Well [...]

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Corporate Marketing, Customer Facing, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »