Here’s a sampling of what big and small businesses are doing to promote democracy and their businesses at the same time. Here are some of the election day’s marketing activities and specials making the news today. Babeland, a store defined by spokeswoman Pamela Doan as “a sex-positive, women-friendly retailer for sex toys and accessories,” is [...]
Continue reading about Marketing In A Democracy: Free Stuff For Your Vote – Election Day Freebies.
Marketing Charts summarized a recent study done by the CMO Council, called “Driving The Bottom Line From The Front Line”. The study highlights an alarming reality among large, multinational companies: marketing and sales collaboration and effectiveness are rated as poor according to the organizations’ own assessment. Here are some results summarized at the Marketing Charts [...]
Continue reading about Sales and Marketing: How Do We Join Forces?
One of the more well-know events, the 3M Carjacks of the Post-It Note Jaguar, is an interesting case study of mine because it is so simple and so big. Of course in hindsight it’s easy to critique, but if one looks at this as an observer and marketer, what is the real learning opportunity here? [...]
Continue reading about 3M Post-It Note Carjacks: Still searching for the answer…
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