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Online marketing. It’s very important to know your numbers. For marketers, especially Internet or online marketing professionals, analytics is an absolute must-have. But while your own numbers can tell you a lot about where you need to improve, looking at the wider market analysis and trends can quickly point out where the big holes are in your marketing strategy. If you’re not targeting your products or services to the 45-and-above demographics, you may be leaving a lot of cash on the table.
Continue reading about Online Marketing Success: Don’t Forget the 45-and-Older Demographic
Actively managing your reputation through SEO and social networking will bring back immediate and measurable benefits. Reputation management should be an ongoing process. Don’t wait until you really have to manage your reputation, but manage it before you need to.
Continue reading about SEO and Social Networking as Reputation Management Tools
Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
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Blogging can bring excellent and relatively quick search engine optimization (SEO) benefits to a company’s website, with a great side effect.
Continue reading about Blogging for SEO Benefits, Plus a Great Side Effect
The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Continue reading about Social Media Done Right: U.S. Air Force
Why is this important? We all have our own way of dealing with marketing creep in a traditional marketing, but with online marketing, the problem can be much more easily compounded. New features can creep into the project at any time, therefore strict project management and control is crucial.
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