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I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.
Continue reading about Marketing Basics and Building Buzz – What About Integrity?
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
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Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.
Continue reading about Marketing and Customer Service Are Really One and the Same to Customers
Online marketing. It’s very important to know your numbers. For marketers, especially Internet or online marketing professionals, analytics is an absolute must-have. But while your own numbers can tell you a lot about where you need to improve, looking at the wider market analysis and trends can quickly point out where the big holes are in your marketing strategy. If you’re not targeting your products or services to the 45-and-above demographics, you may be leaving a lot of cash on the table.
Continue reading about Online Marketing Success: Don’t Forget the 45-and-Older Demographic
Actively managing your reputation through SEO and social networking will bring back immediate and measurable benefits. Reputation management should be an ongoing process. Don’t wait until you really have to manage your reputation, but manage it before you need to.
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Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.
Continue reading about Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself
The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.
Continue reading about Social Media: Who in Your Organization Should Own It?
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