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Twitter study provides good insights into Twitter universe, analyzing everything from Twitter conversation to self promotion, from Twitter spams to news. A good first effort, but further refinements are need to really capture Twitter user behaviors.
Continue reading about Pointless Babble Is King: Twitter Study Almost Hits the Mark
Corporate blogs remains a very effective and cost-effective tool to build and strengthen brand, directly engage with prospects and customers, while establish your company as the subject matter expert. Here’s are some tips to run and maintain a successful corporate blog.
Continue reading about Corporate Blogging – Minimum Must-Have Elements For Successful Strategy
Ford gets prominent bloggers involved in an event called “What Women Want” with breakfast with a Ford executive, a day packed with hands-on tours, test drives and roundtable discussions. And a lot of free buzz and blog posts.
Continue reading about Ford Gets Bloggers Involved in “What Women Want” for Instant Buzz
Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.
Continue reading about Creating a Social Media Strategy? Don’t Forget the Legal Team
I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.
Continue reading about Marketing Basics and Building Buzz – What About Integrity?
Building a new media corporate marketing team? Here are the minimum functions I think must exist for your social media marketing to stand any chance of making a difference. Anything less will be just be a waste of your time, money and human resources.
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Most businesses sell some sort of products or provide services to other businesses or consumers. This selling or providing process relies heavily on the staff in marketing and service department of a company. Marketing can be seen mainly as a pre-sale responsibility, while service traditionally takes care of the customer after the sale. In actuality, and most importantly in the current social media environment, the line between marketing and service is becoming more and more fuzzy. In fact from the customer point of view, marketing and service of a company may be slowly becoming one and the same.
Continue reading about Marketing and Customer Service Are Really One and the Same to Customers
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