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Here’s social media and social media ROI for those who still have problems understanding, justify, or implement social media program and strategy in their organizations.
Social media marketing sins are committed daily everywhere we look because we are creatures of habits. Our comfort zones actually prevent many companies from taking advantage of, or be successful in, social media marketing.
Continue reading about Social Media Marketing Deadly Sins – It’s Our Own Comfort Zones Stupid
Contemplating a business-to-business (B2B) social media marketing program at your organization? According to Dave Evans, Author of Social Media Marketing: An Hour a Day, consider these three areas as the starting point.
Continue reading about Three Things to Do to Start a Social Media Marketing Program at Your Company
Twitter study provides good insights into Twitter universe, analyzing everything from Twitter conversation to self promotion, from Twitter spams to news. A good first effort, but further refinements are need to really capture Twitter user behaviors.
Continue reading about Pointless Babble Is King: Twitter Study Almost Hits the Mark
Corporate blogs remains a very effective and cost-effective tool to build and strengthen brand, directly engage with prospects and customers, while establish your company as the subject matter expert. Here’s are some tips to run and maintain a successful corporate blog.
Continue reading about Corporate Blogging – Minimum Must-Have Elements For Successful Strategy
Ford gets prominent bloggers involved in an event called “What Women Want” with breakfast with a Ford executive, a day packed with hands-on tours, test drives and roundtable discussions. And a lot of free buzz and blog posts.
Continue reading about Ford Gets Bloggers Involved in “What Women Want” for Instant Buzz
Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.
Continue reading about Creating a Social Media Strategy? Don’t Forget the Legal Team
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