Jan
28

Reason Companies Fear Social Media and Blogs: Maybe It’s Communication Itself

Cuong Huynh on January 28th, 2009

Fear of Social Media and Blogs? Yes it’s communication itself. It’s the fear of getting or receiving something back unexpectedly – good is OK but what if it’s bad? It’s the fear of the unknown that’s outside of the normal outbound marketing that marketers are so used to. It’s the fear of inbound marketing.

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Blogging, Corporate Marketing, Customer Facing, Marketing Communications, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »

Jan
11

Social Media: Who in Your Organization Should Own It?

Cuong Huynh on January 11th, 2009

The social media line of responsibility is fuzzy at best and confusing at worst. Who should own social media in an organization? The answer is simple if you know where to look.

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Blogging, Corporate Marketing, Customer Facing, Internal Relationship, Marketing, Marketing Communications, Online Marketing, Social Media, Social Network Marketing, Viral Marketing 2 Comments »
Dec
26

Blogging for SEO Benefits, Plus a Great Side Effect

Cuong Huynh on December 26th, 2008

Blogging can bring excellent and relatively quick search engine optimization (SEO) benefits to a company’s website, with a great side effect.

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Blogging, Corporate Marketing, Customer Facing, Google SEO Techniques, Marketing, Marketing Communications, SEO Marketing, Social Media, Social Network Marketing, Viral Marketing No comments yet, but your thoughts are welcome »