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Here’s social media and social media ROI for those who still have problems understanding, justify, or implement social media program and strategy in their organizations.
Social media marketing sins are committed daily everywhere we look because we are creatures of habits. Our comfort zones actually prevent many companies from taking advantage of, or be successful in, social media marketing.
Continue reading about Social Media Marketing Deadly Sins – It’s Our Own Comfort Zones Stupid
Contemplating a business-to-business (B2B) social media marketing program at your organization? According to Dave Evans, Author of Social Media Marketing: An Hour a Day, consider these three areas as the starting point.
Continue reading about Three Things to Do to Start a Social Media Marketing Program at Your Company
Everyone knows that advertising isn’t cheap. This is why social media is becoming a very important advertising channel. When done right, this low-cost “advertising platform” beats out all the other advertising methods hands down in terms of cost and effectiveness. A small or medium business should have six social media elements.
Continue reading about Must-Have Formula For Business Social Media Advertising
Ultimate success in the social media can result from a number of key factors including how you communicate your brand while building meaningful relationships. From “Your Brand, Their World” event at Razorfish.
Continue reading about Brands, Social Media, Authentic Relationships and Ultimate Success
Twitter study provides good insights into Twitter universe, analyzing everything from Twitter conversation to self promotion, from Twitter spams to news. A good first effort, but further refinements are need to really capture Twitter user behaviors.
Continue reading about Pointless Babble Is King: Twitter Study Almost Hits the Mark
Bing search engine may not be showing all results in a typical search as demonstrated in this search exercise. The results may be biased in Microsoft’s favor. So how can Bing help you make decisions?
Continue reading about Bing Is Not Showing All Results in a Bing Search
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