If you look at a typical Google search result page, you’ll notice that Google does not display the page title beyond 65-70 characters. Therefore your title should fit within 65-70 characters and anything beyond that will be cut off by the search engine.
Bing search engine may not be showing all results in a typical search as demonstrated in this search exercise. The results may be biased in Microsoft’s favor. So how can Bing help you make decisions?
Website navigation: Low-cost marketing and easy customer service. A good website’s navigation helps visitors find information faster and more efficiently and can also help search engines understand what you consider important on your site.
Search Engine Optimization (SEO) is an important element of getting a website found by the Internet content reader. After all, without a reader to consume your content, there’s no reason for anyone or any organization to have a website, thus no reason for online marketing and SEO.