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The Air Force apparently now has a team called the Air Force Emerging Technology team, led by Capt. David Faggard of the Air Force Public Affairs Agency in the Pentagon. The group is responsible for “developing strategy, policy and plans for an ever-changing communication landscape for communicators worldwide”.
Continue reading about Social Media Done Right: U.S. Air Force
Why is this important? We all have our own way of dealing with marketing creep in a traditional marketing, but with online marketing, the problem can be much more easily compounded. New features can creep into the project at any time, therefore strict project management and control is crucial.
Over at eBizMBA there is a list of the top 30 social bookmarking sites that just went up, dated December 2008. Based on a combination of Inbound Links, Google Page Rank, Alexa Rank and U.S. traffic data from Quantcast, the list gives an relative view of who are the biggest players in this social media [...]
Continue reading about 30 Largest Social Bookmarking Sites, December 2008
So HubSpot gave us another very easy to understand and easy to explain term: Inbound Marketing. It wraps everything about Web 2.0 into a neat little package. According to the article “Inbound Marketing & the Next Phase of Marketing on the Web“, the current recession is pushing the next wave of marketing on the Internet. [...]
This is from an older article at Forbes.com titled “Peter Drucker On Marketing” by Jack Trout. While it’s dated back in July 2006, good writings stand the test of time, and this one is no exception. Mr. Trout wrote that perhaps today’s executives are just getting it wrong in their priorities.
Peter Drucker observed:
“Because the purpose [...]
Continue reading about Executives May Just Be Getting It Wrong the Whole Time.
Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy.
I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s records.
I don’t know your company’s reputation.
Now – what was it [...]
Whatever your passion is in your personal and work life, professional tools and skills are an important and critical element for success. We often think of carpenters and plumbers or even doctors and lawyers as requiring the right tools and skills to do their jobs right. Well think again. We all need them, whatever our [...]
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