Cuong Huynh on August 26th, 2009

Everyone knows that advertising isn’t cheap. This is why social media is becoming a very important advertising channel. When done right, this low-cost “advertising platform” beats out all the other advertising methods hands down in terms of cost and effectiveness. A small or medium business should have six social media elements.

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Ultimate success in the social media can result from a number of key factors including how you communicate your brand while building meaningful relationships. From “Your Brand, Their World” event at Razorfish.

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Cuong Huynh on August 12th, 2009

Bing search engine may not be showing all results in a typical search as demonstrated in this search exercise. The results may be biased in Microsoft’s favor. So how can Bing help you make decisions?

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Ford gets prominent bloggers involved in an event called “What Women Want” with breakfast with a Ford executive, a day packed with hands-on tours, test drives and roundtable discussions. And a lot of free buzz and blog posts.

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Think lawyers are expensive for the health of your corporate social media? Maybe so. But it’s cheaper to bring them in before you have a problem. This common wisdom holds especially true for your corporate social media strategy, which is why your social media team should have a legal representative as well.

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Cuong Huynh on July 15th, 2009

I may be guilty as the next guy who mentions MJ is his post. And maybe I am. But more importantly, if this post can stop a few marketers and help them think about what they do just for a little while, it’s done its job.

Continue reading about Marketing Basics and Building Buzz – What About Integrity?

Okay I guess the buzz on Bing has died down a little. When it first came out, everyone is eating up their marketing spiel about Bing’s capability to “help you make decisions.” I had reasons to worry.

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